Product Placement

When I first pulish the music video I would be to put it onto you tube in order to promote the song, the artist and the video. You tube is free to use so more people are able to gain access to. People would also be able to share the video link between friends on social websites such as Facebook which would then get more interest from the public and promote the video further. Word of mouth is the most effective way in which things get around. Many age ranges listen to pop/rnb so the audience for the music video would be very diverse.

I would also sell the music videos on iTunes for roughly £1.50 because, after researching it on iTunes, the majority of music videos for this genre are around that price and I think it is very resonable. This would create profit and fans would be likely to buy if they would like to be able to watch away from internet connection.Another approach to publishing the video would be to put it on music channels to display it. Popular channels such as MTV Hits and VH1 or Kiss, these are all quite popular for pop/RnB music videos. I would also put the video up on the popstar's website because fans of the star would visit the site quite reguarly. This would generate more awareness of the video and would again promote it successfully.