RMA2- Pixie Lott - All About Tonight

The video begins with a light electro upbeat tune for the introduction of the song which gives off the impression to the audience that the best itself will increase throughout the music video. This blends with the vibrant, bright, images, that is, features of Pixie’s face and the night life setting of America as they fade into each other it looks very effective and gives off the impresion them two mixed together is exactly what is going to happen in the video. Both the sound and vision blend well together here.

During the video Pixie Lott’s dance routine appears on screen where her moves are sharp, elegant and fast paced due to the frames changing and being cut quickly. Each of the many dance routines that Pixie performs throughout her music video shows an element of electropop and dance-pop which are the genre characteristics of her video.

Throughout the music video there is a distinct relationship between the lyrics and visuals. For example, in the chorus Pixie sings “Yeah the night is alive, you can feel the heartbeat, let’s just go with the flow, we’ve been working all week, tomorrow doesn’t matter when your moving your feet, it’s all about tonight.” When you watch the dance routine to the lyrics she’s singing you begin to see how she dances according to what she says. For the lyric “you can feel the heartbeat” she places her hand across her heart to sort of almost ’act out’ the phrase shes singing. Additionally, she does the same when she sings “tomorrow doesn’t matter when you’re moving your feet” as she starts to lift her feet into the air and point down towards it. Lyrics and visulas are mainly represen ted with dance moves in this music video.

Pixie is greatly promoted in the video as she is portrayed as being the main person of the video. Clearly, she is represented by the use of close ups of her face and some areas of her physique. The close ups of the singers face allows the audience to connect with her as they feed off her emotions and facial expressions. Particular close ups depict her sweetness and lovability as she beams into the camera showing off a friendly, warm smile, with pretty hair and glittsey make-up. When seeing her the audience then remember the singer is a young female just having fun.

I Notice the bright lighting beaming onto Pixie’s face, exaggerating her features such as her bright eyes and flawless skin, giving the impression that she is a joyful person and we feel her cheerfulness. I also Noticed the mixture between the high and low key lighting which is projected across the singer’s face which slightly contradicts the previous close up. Here we see a more sassy, rock – chick persona as she looks less sweet and more mischievous and cheeky.

The video often focuses on many close ups of Pixie’s body – not only her facial features, but particularly focusing on her legs. Using her as a traditional role as a sex object. According to reports, in music videos and advertising, women’s bodies are used sexually and focused on by using close up’s to sell the product as it will capture audiences attention hence why in this music video, the camera continually focuses on Pixie’s legs to flaunt them to the audience especially to the male audience.