The video begins with the sound of a helicopter flying overhead even though it does not make an appearance in this scene it it very clear what the noise is and that it is coming from overhead as the camera is panning from a birds eye view angle, yet a few seconds later a light, mellow electro tune is heard very softly in the background as Marc Anthony sings the beginning lines of the song. However, the tune then begins to increase and get louder as the song progresses and carrys on doing so throughout. This goes together with the bright, powerful images, that is, close up’s of Marc Anthony’s face and the dessert landscape that Pitbull is dancing in; music and visuals match well and come across much more effective then not linking the two would.
The two artists Pitbull and Marc Anthony are promoted as being the main stars of the music video. They are each represented by the camera, the use of close ups of their face which clearly allows the audience to feel as though they can connect with them as they feed off their facial expressions and emotions and make you feel as though they are giving you one hundred percent of their attention. Throughout the video they sometimes use their expression to show a slightly cheeky side of themselves by raising their eyebrows and making signals towards the female dancers who are performing a motif throughout.
Throughout the music video there are references made portraying the genre of the song, however the most powerful scene in the video that illustrates this is when Pitbull and Marc Anthony perform, where they are dancing on screen in the rain whereby there moves are sharp, fun and fast paced due to the frames cutting between each other very quick. The dances that both the singers perform in their music video portray an element of hip-hop which is the genre of their music video.
In this particular music video there is a distinct relationship between the lyrics and visuals and they are made very clear. This is portrayed in the chorus when Pitbull and Marc Anthony sing “I’m rising so high, out of my mind, so let it rain over me.” we can then see a dance routine taking place and the lyrics that both Pitbull and Marc are singing you begin to see how they dance according to what they sing. For the lyric “Out of my mind,” Marc raises his hand to his head and begins to point and turn his finger to show that he is out of his mind. Additionally, they do the same for the lyrics “so let it rain over me,” as they both raise their arms into the air and the rain suddenly begins to rain down upon them depicting this; lyrics and visuals work very well together here.
I also notice the mixture between the high and low key lighting which is in this shot as the backdrop is dark with just a tint of light shining in from behind the singer and the female near him, as well as there being some high key lighting beaming onto their faces. Here we see a sassier, mischievous persona as we see a more playful and flirtacious side to the singer.
The video also focuses on a lot of close ups of the female dancers, not only of their faces and their epressions, but mainly focusing on their bodies; therefore using the women as a sexual objects. With the camera capturing the female dancer’s body the directors and producers are the flaunting the girls sexuality to help sell the video as it will capture the audiences attention. Especially the males. Additionally, in the video there is also the use of frame within a frame whereby wire-framing is used to import two different videos displaying two different scenes taking place in the music video. I find this very captivating.
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