RMA 4 - Rhianna Digipak Analysis

The genre of this album is not made very clear just by looking at the photo. The facial expressions the artist has, especially on the large cover showing her with her eyes closed which indicates to be she is embracing the music this then comes across like each song means alot to her and alot of thought has gone into distributing them. In the past rhinnas albums have had her fitting the stero-typical image with the clothing and attitude and facial expressions, but on the front of this album she has a totally knew look with the red hair and red lips, which makes her look alot more girly and sweet but her music still indicates she has the unique and sort of attitude in her.

Rihanna has her own face on her own album, this works well because with rihannna being so well known she attracts in her fans immediatly. If she was to use something that wasn’t her, it wouldn’t work well as fans may not even realise it was her album. Her bright and very fiesty red hair is definately what will make her stand out from other artists on the shelf and her read bold lips. Her facial expression shows she has the attitude that everyone knows is a part of her personality, and without it, rihanna wouldn’t be rihanna. Also we can notice her tattoo on her neck this indicates to the audience she still has the wild side and bad girl elements inside of her.

The colour scheme that has been choosed for this album is red the reason I think this was choosed is because towards the release date of her album rihanna took on a whole new look and went for the red hair and red lips, and I think this has been done to emphasise her change in life. The red roses contrast well agaisnt the artists skin and also make the whole scene bolder and eyecatching which is exactly what people look for in the album. It is instantly more eyecatching and very interesting. The colour red also indicates to me as ’love’ this could mean she just wants the fans to love her and accept her. In the main album cover the artist looks deep in thought which could make the audience wonder exactly what the aim of the image was, she is using in-direct mode of address and not engaging with the audience to make it seem more secret and mischievous.

The font that has been used on this album cover is very plain and simple and not too big but not too small and this is because they did not want the image of the artist to be ruined and they wand all attention on the stunning picture of the artist. The name of the artist is not to big to show basically ‘the picture says it all’. The font of the album title has benn made just that bit larger and with the large spaces between each letter it makes it look more unique and different and very clear which is exactly what the artist is like.