Questionnaire results- Digipak

What Would You Expect To See Inside a Digipak?

All 4 options were similarly popular but all 10 people said they'd expect to see images of the popstar in the digipak. Then both 'Lyrics In The Booklet' and 'A Message From The Popstar' followed with 8 so this shows that izzy and I should consider using these 3 things when producing our digipak.

What Colours Would You Associate Most With a Pop Album? You Can Circle More Than One.

The Majority of people said they would expect to find pink on a pop album. So I think this is definitely a colour we should consider including or maybe even using as a main colour. Black was thenext most popular colours to be found on a op album so I think maybe we could choose a combination of 2 colours etc.


Would You Want To See Images Of The Artist More, Or Would You Prefer To See More Text? e.g. Lyrics.

An even amount of people said text and lyrics, which means it would be best if izzy and I include an even amount of each so that the digipak is not too clustered with images but also not too filled up with text.

How Many Songs Do You Think The Album Should Inlcude? Circle One Answer.

My results show that an even amount of people would like to see between 6 and 10 songs and between 11 and 15 songs. Since the results are so equal, izzy and I could decide any number of songs between 6 and 15 and this should hopefully please our target market.

What Makes You Buy a CD Over Downloading The Song Illegally or From iTunes?

The majority of people who answered this question said that they like to buy CD's because they like to have the hard copy of it- so if their computer crashes they wont lose all their music etc. A couple people also said that they prefer just have to have the CD as a sort of 'collection'. This shows that the institution is going to gain profit from selling the digipak as it is quite popular to have the CD either for a collection or just to have as a hard copy.

Music Video Questionnair Results.

Q1. Are you male or female?












my results show that I questioned 5 males and 5 females. This was something I did intentionally so I could have an equal opion from both genders and see how and if it makes a different to both men and women what music videos consist of etc.


Q2. How old are you?












The majority of the people I asked were between the ages of 16 and 20 years old which means that my results will be biased towards this age group. The reason for doing this was because my friends around sixth form are of that age I did ask my a few older members of my family because I wanted to make sure that the results I ended up with were varied. i should have asked an equal amount of each age as looking at my results from this question and at the results from my question about how often they watch music videos, I can see that the 16-20 year olds watch music videos more regularly than the other age groups so I am likely to get more specific and relevant results from this age group in order to help me out because they have a better understanding of the music videos and channels to find pop genre etc.

Q3.How often do you watch music videos if ever?












Looking at the results I gained from this and then linking them to the results from the previous question, I can see that the people who said that they do watch music videos often are all below the age of 27. This helps me with my target market because I can see that my biggest audience would be people under the age or around the age of 20 years old.


Q4. Where do you find the music videos you watch?












The majority of the people said that they found the music videos they liked on the music channels, obviously whilst sat browsing the channels they found they came across catchy songs or the video simply intreged them. The minority side of the people said they find there videos on the internet and both put in brackets on the side of the page (you tube),This means that this website must be popular for promoting artist’s online and so I would need to look into this further. With my own personal view I also agree that you tube is a rather well known and used page.


Q5. What genre of music video do you watch most often?













The majority of people I surveyed said that they watch rnb music videos most often, followed by hiphop. The two of these genres are similar in terms of their music video, for example they are both quite often both genres that will have a narrative based video to the song. So these genres are definitely genres to consider when choosing a song. Dubstep and dance music also appeared as a vote.



Q6. Name a singer/band from your childhood you remember












The answer that came up quite often was the band steps. I think this answer was common because the groupitself was very different from anything at the time. There music videos were almost like a mini sreening and they always involved a full story line, a dance number and interesting costumes. The reason why I askwed this question was in order to help me choose a song froM five years back that didn’t have a music video.


Q7. What do you expect to see in a pop music video?













The results from this were all quite similar. People expected to see all the ‘cheesy’ stereo-typical things such as the smiley faces and close up to the cameras and the balloons, beaches and dancing etc. I suppose this would depend on the song; if the song were to be about a something sad then the video would not be so happy or may not include the happier things in life. Instead of the happy dance routines maybe some slow depressing ballet.


Q8. If you know who nikki minaj is, what would you exoect to see in one of her music videos?












All the answers again vere very similar and repeated. Every person knew of who she was and had seen a music video from her as she is a very popular artist, One person said her Superbass music video was very fun and colourful, men, girls dancing, neon colours and make-up were all answers people gave.

Q9. Do you think a music video is a good way of promoting an artist’s new song?













All ten of the people I surveyed said that they think that a music video is a good way of promoting an artist's new song. This shows that institutions benefit from making music videos to match there song, men, girls dancing, neon colours and make-up were all answers people gave.